Categories: WorldBusinessLatest

The most underrated digital marketing channels

The most underrated digital marketing channels

The most successful companies in this digital age are the ones that are not afraid to experiment unconventional strategies. Doing experiments can help you identify more cost-effective ways to build your business. This article will go over 4 of the most underrated digital marketing channels.

4 underrated digital marketing channels

1.      Webinars

Did you know that up to 40% of webinar attendees end up becoming business leads? Which other marketing channel can boast such a stat?

You can start hosting webinars every month on topics in your niche that are likely to capture the attention of your target customers. For example, if your business deals with skin care products, you can host a webinar on “how to keep your skin smooth year-round” or “how to eliminate acne from your face”. Make sure to advertise the webinar aggressively on social media to spread the word and get people to plan to attend.

2.      Email

Email was once the go-to digital marketing channel, but less and less companies and today using it, with the assumption that people now spend more time on social media. But that’s just not the case. Many people spend as much time scanning through their email as they do on social media.

A major advantage of email marketing is that it can give you unlimited and unrestricted access to your target market. Organic social media posts have a limited reach because the social media companies want you to spend money on ads, but with email campaigns, you can be sure to deliver your message to most people’s inboxes.

3.      LinkedIn

There’s no better social media platform to find business leads on the internet than LinkedIn. As a matter of fact, the majority of its users consist of decision makers from various organizations, and they have double the purchase capability than the average internet user.

You can use LinkedIn’s advanced search features to find people who match your buyer persona, and then send them personalized cold messages. LinkedIn allows you to search for people based on their location, job title, and even companies they work for.

4.      Quora

Quora is a popular Q&A platform that allows internet users to ask all sorts of questions, and receive answers from other internet users.

You can use it to target people who are searching questions related to what your business specializes in, and simply provide elaborate answers – along with a link to your website or social pages. Such people are most likely in need of your services.

Hailey

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